''Consider SEM as an investment not as a cost'' A must read blog that will change your view for SEM.
"SEM will add up to the cost of the company" This phrase has been the most common phrase that I have heard in my short career in the world of digital marketing especially in the case of start ups. There is always this mindset which is like "Currently we are only focusing on SEO, as we can't afford to go for SEM as for now". And today's blog is based on this very perception to which I have a different opinion. Online Companies all over the world follow SEO in order to rank higher on search results which are no doubt the right way and the best practice in digital marketing for long term success. Apart from various perks of SEO that a company enjoys the best one is probably that it costs nothing. You just have to follow the best SEO practices and the algorithms will do the rest for you. Hence, this is one of the factors that lights up this perception of seeing paid form digital marketing as a cost. Well, not really! No doubt paid form of digit